You Can Thank Jenny Jue for Getting Asian American Faces on TV

This talented casting director, with 20-plus years of experience working for directors from Bong Joon Ho to Quentin Tarantino, spills the tea on what it’s really like fighting for representation

Casting director Jenny Jue has been in the industry for more than 20 years.

Courtesy of Jenny Jue

Words by Teresa Tran

With many calling our current times the Golden Era of Hollywood for the AANHPI community, Casting Society of America award-winning casting director Jenny Jue stands as a critical figure. And her voice should carry a great deal of weight—after all, her 20-plus-year career has significantly shaped and contributed to this media renaissance we’re experiencing, thanks to her approach to individual and ensemble casting. Jue’s latest project The Brothers Sun not only spotlights Academy Award-winner Michelle Yeoh but also boasts a groundbreaking all-Asian cast and writers' room, exemplifying her commitment to diversity and inclusion.

Jue's portfolio encompasses an array of groundbreaking projects, including the highly anticipated still-untitled animated feature film adaptation of Avatar the Last Airbender slated for release in 2025 by Avatar Studios and Paramount. Her collaborations with acclaimed Academy Award-winning directors such as Bong Joon Ho on films like Snowpiercer and Okja have not only showcased her exceptional casting prowess but have also contributed more than $500 million to the global box office. Jue's journey was launched by her breakthrough with Quentin Tarantino's Inglourious Basterds in 2008. I recently sat down with Jue to talk about everything from what she looks for in an actor to token AANHPI representation to the evolving role of casting in the age of streaming giants like Netflix to the new award category for Best Casting at the Oscars in 2026. Her insights offer a glimpse into the intricate world of Hollywood casting, where diversity is still being fought for.

This interview was conducted before The Brothers Sun was unfortunately cancelled by Netflix and has been edited for clarity and length.

Teresa Tran: Congratulations on the success of The Brothers Sun. What was the experience casting the likes of Michelle Yeoh, a comedian like Jenny Yang, and a relative newcomer like Justin Chien?
Jenny Jue: We all had Michelle in the back of our minds. We thought, “Wouldn't that be amazing?” But we didn't have the budget for Michelle. We pitched it to Netflix and they found the money and we made a deal. She loved it first of all. I don't think Everything Everywhere All At Once had come out yet, but there was a lot of strong buzz around it. Once Netflix said go for it, the pressure was on to court her...

I was a fan of [Jenny Yang]’s comedy stuff. We read a lot of really talented people for that role of Xing and at the last second, I realized none of them were getting her humor. As an afterthought, I was scrolling through my Instagram and I saw one of Jenny’s videos and I was like, let's go for it. By the time she got the material, she only had 24 hours to turn around a tape for us, and she just hit it out of the park.

With Justin [Chien], I was blown away with his initial self-tape. To the point where I even told my assistant associate, “Hey, stop what you're doing and watch this right now. I think this could be our Charles.” He just has an incredible actor IQ. He's really smart and intelligent in how he approaches the scenes. He also had the fight skills. He can also perform in Mandarin, which it’s not enough to be fluent. To be able to perform in a second language takes a lot of special skills, but also a deep arsenal of acting tools to be able to emote in a second language.

Members of the cast of "The Brothers Sun" sit in theater seats, with the word "GROUNDLINGS" in the background.

Members of the cast of "The Brothers Sun."

Courtesy of Jenny Jue

TT: How do you know when an actor is good for a role? What are the ingredients that make up the recipe for an ideal casting for a project?
JJ: I look for faces that really pop on screen. When it comes to the Asian community, I want to build up stars. We can only do that when the general public recognizes that actor. So to me, recognizability and distinctiveness are really important to me. Obviously, acting skills. When you're dealing with the AA+PI community, you have to give a lot of grace and a lot of chances in the audition process. A lot of these actors are very green and it's not because they're not good and don't have the skills. It's because they haven't had the opportunities. It's not enough to just cut somebody based on their self-tape or first audition. I would say for any initial self-tape, the instincts are wrong 90 percent of the time. So you have to bring them back and see if they can take direction and if you can mold them to where this character needs to be.

TT: I’ve read that actors have working relationships with casting directors, where, say, an actor may not fit one project, but the casting director will remember and keep that actor in mind for another one that the actor may fit more. How would you describe your relationship with your Rolodex of actors?
JJ: There's been a question within the acting community of do casting directors watch all the tapes? Yes! You spent the time to record. I spent the time to request it. My team spent the time to track it and upload it. I need to see all the tapes because if they are not right for this role, I've got 200 other roles in this series I need to cast. They might be right for something else, so I keep really detailed notes on all of them. I do have a pretty strenuous process. I really need to make sure those people understand that I was really rooting for them, and I hope that they aren't demoralized by not getting this role, because I'm going to need them for something else down the line. If they got that far that means they're great enough.

TT: How do you navigate your job as a casting director when you have the showrunners/filmmakers to listen to and your own instincts as a casting director? How do you advocate for what you believe in in the workplace?
JJ: A lot of it comes from being in casting for over 20 years at this point. I'm very confident in my eye for talent. When I advocate for somebody, there are times when I'll even say, “This is a hill I'm gonna die on.” I will forever be advocating for this particular person, and I think it's hard for the rest of the creative team to go against that. I think 10 years ago, it was a very delicate kind of a conversation where a producer's knee-jerk reaction or a director's knee-jerk reaction is, “I'm not racist.” I'm not saying you are. I'm saying we need more diversity here and you need to trust me that we're going to do it in a way where it doesn't feel token. Write it to that actor and not just shoehorn an actor into that role. It got a little bit better as audiences were starting to give a little backlash, of like, “Why is your whole fall slate all white leads?” Then, you know, George Floyd and the protests in Black Lives Matter and all of that allowed space for people to ask questions, which was really helpful.

A group of Asian and white people smile and make goofy faces, with a soundstage in the background.

Jenny Jue (center) with members of the cast and crew of "The Brothers Sun."

Courtesy of Jenny Jue

TT: What are your thoughts on casting AA+PI actors for roles that aren’t their specific AA+PI ethnicity? What’s the current status on this issue?
JJ: Five years ago, there was very much a [mentality] that we need to cast authentically to whatever background this character is. I've always kind of pushed back on that to an extent. There is a time and a place. Every role is different. Every role deserves a nuanced conversation about what authentic casting means. The backlash from Memoirs of a Geisha where you have a very specific culture that is very Japanese and all the roles were cast with Chinese actors. Something like Mulan where she's a national hero in China, she has to be Chinese. Not just Chinese but she has to be full Chinese from China with accented English, the whole deal. I think they knocked it out of the park with that casting.

I think too often the restrictions on a role having to be one thing are imposed by people who don't understand the limitations of only looking within that community. If the character doesn't have to speak a language and the history and motivations of that character aren't dependent on being that ethnicity, why can't we cast another Asian actor who can portray that ethnicity? So I'm an advocate of play what you can portray, which I think most of the AA+PI acting community is also behind.

TT: What are your thoughts on the Academy adding Best Casting for the Oscars starting 2025?
JJ: I figured it would happen in my lifetime. A couple years ago we heard rumblings. I think the BAFTAs started giving an award for best casting, I want to say three years ago, and that kind of got us all saying, “Okay Academy, when are you gonna figure this out?” I get emotional thinking about it, because I think about my mentor Joanna Ray, who's now retired, but any of David Lynch's films that she had casted would have been worthy of that Oscar nomination or win, potentially. I mean, she cast Kill Bill. I think it's also not a coincidence that we're one of the few crafts that's predominantly female, and if they are men a lot of them are queer. In that sense, we haven't been taken as seriously historically, especially if you think about us working with a lot of directors who are predominantly male. So it's been a long time coming. It's finally the rest of the community saying, “You belong and we respect your contribution.”

TT: You’ve had experience casting for projects for streaming giants like Netflix. Is casting for streaming platforms any different from casting for independent film? If yes, how so?
JJ: Independent film, historically, has been really dependent on a foreign sales model of value assigned to actors. Every production is at the mercy of whatever sales company is going to say about the value of a certain actor. Some of them have had great success with certain actors and they'll advocate for those actors who are gettable, which is great. Now for the most part, their aim is really big names and it's very difficult to break that mold, because the financiers need to make back their money and they need the confidence that the sales company is going to go to these festivals and markets and sell and recoup their investment. 

The streamers really disrupted that whole model, and you can have someone like Maitreyi Ramakrishnan [from Never Have I Ever], who in a foreign sales model might not be able to greenlight a $10 million-movie, but in a streaming situation, she's very valuable to Netflix. That's amazing, especially when it comes to diversity. It's amazing that one of the biggest stars on the biggest platform is a brown girl who got her role from an open call. It's kind of a Cinderella story in that way.

A group of Asian men and women stand in a row with their arms around each other, smiling, with a soundstage in the background.

From left, Jon Xue Zhang, Highdee Kuan, Justin Chien, Jenny Jue, Sam Li and Rodney To on the set of "The Brothers Sun."

Courtesy of Jenny Jue

TT: What advice would you give someone who wanted to become a casting director and pursue a career like yours?
JJ: I would say it's more important than ever to be an advocate and offer yourself up to do more and ask more questions. Because casting is at least 50 percent politics, 50 percent creative. I would say it's probably more like 75 percent politics and strategy and 25 percent creative. I hope that those assistant level and associate casting director level individuals create their own space to educate themselves more and really ask for more mentorship.

Specifically speaking to associate casting director level people, where it's even harder to break in as a junior casting director right now, I would say watch short films. Offer your services to film students or anybody you know. Hone in your own skills and conduct your own sessions. It's going to take more work; it's going to take more gumption and more effort on their part to make a name for themselves.

TT: What would you tell actors who are grinding and working and still haven’t gotten their breakthrough shot yet?
JJ: It's hard, especially right now. Things aren't bouncing back as quickly as a lot of us thought they would. To be comprehensive, when you approach an audition, even if it's a Colgate commercial, look at other Colgate commercials online. Not only should you read that script at least once, you should be watching the director's other material. If it's a studio’s or if it's a producer’s script, you should be at least looking at what they've done before. Sometimes the writer(s) have a very particular cadence and rhythm to the dialogue that they need to see that works really well with their script. I think so often actors look at an audition and they think, “How do I book the role?” Treat each one of these opportunities as a chance to grow. Casting-actor relations have been strained, especially in the last few years. I think there's a sense that casting is just this monolith and an ivory tower saying no to people, and that couldn't be further from the truth. We are hoping every time we click play on a tape, that you're the one. We’re hoping that you get it. So do whatever you can on your part to get it.

Three Asian men and one Asian woman stand together in a row with their arms around each other and smile, with an office in the background.

Jenny Jue (second from the left) with cast members from "The Brothers Sun."

Courtesy of Jenny Jue

Published on March 5, 2024

Words by Teresa Tran

Teresa Tran (she/her) is an American-born Vietnamese writer and filmmaker based in Atlanta, Georgia, with a background in theater and community organizing. She has a B.A. in English and Women’s Studies and a B.S.Ed in English Education from the University of Georgia and studied British Literature at the University of Oxford. She is currently writing and directing her own short films and working on her debut novel. You can find her on Twitter at @teresatran__.