You can now get more AAPI content on JoySauce TV

The JoySauce family is expanding.

Recently, JoySauce launched its new streaming service, JoySauce TV, the first-ever all "American Asian" TV network.

“Centered on our common experiences as 'American Asians,' our vision for AAPI TV is inclusive of all Asian American groups, as well as appealing to general market audiences,” says JoySauce founder and CEO Jonathan Ng Sposato.

JoySauce TV includes a 24/7 streaming channel on Amazon Prime Video, JoySauce.tv, and apps for iPhones and Androids, with more platforms to come.

While folks do not need an Amazon Prime subscription to access the channel, they do need an Amazon account. The JoySauce channel can be found under the “live TV” tab, under “Entertainment.”

Sposato describes JoySauce.tv as a mainline destination website to watch all of JoySauce’s content. Viewers can catch always-on content, which is synced up to the 24/7 streaming channel on Amazon, or watch their favorite shows or films on demand.

The apps similarly allow users to catch content live or on demand.

The new network will include a wide offering of some of the “most fun American Asian shows,” Sposato says. Other content includes JoySauce originals, unscripted reality TV, standup comedy, films, cooking shows, K-dramas, music videos, and more. “JoySauce TV creates a world where American Asians stand with greater stature, walk with more swagger, and dance with great joy,” he says. “This is a historic moment as JoySauce TV is the first attempt at an all-English-speaking AAPI channel, and the only one in existence.”

Sposato goes on, saying that AAPIs can have the same cultural capital and influence in one place that can match our widely known financial and professional capital. Because while things are improving, he says Asian Americans still consist of only 2.7 percent of all speaking roles in movies and TV. “There is still not enough Asian American representation in media, as well as rampant racism at large, so we set out to create our own opportunity,” Sposato says. “Nobody else is going to do it for us. We have to create a whole new platform for ourselves.”