Just B member Bain in jeans and black jacket.

K-pop’s queer evolution

From Bain's historic coming out to ballroom culture, K-pop is embracing queerness in new ways—but South Korea's reality remains far more complicated

Bain of Just B

Bluedot Entertainment

Since its inception, the K-pop industry has thrived off of the performance of queerness as an aesthetic, but in recent years, that performance has begun to evolve into something more authentic. From JUST B’s Bain becoming the first active boy group member to come out as gay, to the debut of XLOV, the first K-pop group with a genderless concept, the industry has begun to progress past its intolerance towards the LGBTQ+ community.

However, South Korea has yet to fully embrace the community—demonstrated by the country’s lack of supportive legislation and enduring negative public attitudes towards queerness—and the use of such aesthetics in K-pop often raises questions about where the line between performance and true progress is drawn. 

The relationship among South Korean society, the queer community, and the K-pop industry is certainly not black and white. More specifically, the line between authenticity and performance regarding the use of queer aesthetics in K-pop is particularly fragile. Subsequently, it is paramount to better understand the history of South Korea’s queer community and its continued fight for equal rights and acceptance.

South Korea’s glass closet dilemma

South Korea’s queer community is still at odds with the country’s legislation, and while progress has been made over the years, there’s still a long way to go. According to the 2024 Franklin & Marshall College Center for Opinion Research’s Global Barometer of Gay Rights (a comprehensive measurement system that analyzes societal rights for sexual minorities), South Korea was one of two Organization for Economic Co-operation and Development nations that received an F. The score indicates that the country actively persecutes members of its queer community.

Furthermore, the country’s anti-discrimination laws do not protect LGTBQ+ individuals, and according to a 2025 survey conducted by Pew Research, 56 percent of South Koreans view homosexuality as morally unacceptable. These attitudes have led to both the discrimination and lack of acknowledgement of the country’s LGBTQ+ community, with the latter being the more ubiquitous response.

K-pop historian and queer content creator Nathan Ramos-Park shares that many queer Koreans live within a “glass closet,” a state in which someone’s sexuality is known but never publicly acknowledged. “You can be LGBTQ in Korea as long as you don’t name it, because once you name it, then, culturally, people have to then deal with it,” he says. This don’t-ask-don’t-tell culture often leaves K-pop fans to dissect moments of physical affection and sentimental words exchanged between group members in search of queer flagging.

“It’s almost like Schordinger’s queerness. Some idols want to be perceived as queer…but they’ll never be out. They will try to show that it’s a glass closet, but at the same time, coming out can also be a danger.”

Through a Western lens, these interactions may be an immediate sign that someone may identify as queer. Through a South Korean lens, they often appear to be less significant, largely because physical displays of affection between people of the same gender are considerably more acceptable within society. Additionally, the Korean language lacks gendered pronouns, meaning many things can get lost in translation. Add in the use of queerness as a tool of engagement within the K-pop mainstream, and it can be nearly impossible to determine what’s authentic and what isn’t. “It’s almost like Schordinger’s queerness,” Ramos-Park says. “Some idols want to be perceived as queer…but they’ll never be out. They will try to show that it’s a glass closet, but at the same time, coming out can also be a danger.” It raises an important question, he notes: “What is the line of performing queerness and actually being queer?”

He explains it’s important to consider that “K-pop is not immune to the repercussions of (South Korea’s) history and legislation.” Consequently, understanding how queerness presents in the industry requires a middleground—it cannot be viewed solely through a Western or South Korean perspective. “It’s difficult, because it’s taking Black music through a white lens, through a Korean lens, through a Pan-Asian lens—it’s like a facsimile.”

Queering the dance floor

Despite the country’s lack of support for its LGBTQ+ community, the K-pop industry has continued to interact with queer culture in an increasingly open manner. Visual artist and longtime K-pop fan Dew Kim recalls how different the social landscape was in the late 1990s, when he first became a fan of the genre. “I didn’t know much about queer or gay (culture) at the time,” he tells JoySauce, listing transgender singer Harisu and actor Hong Seok-cheon as the only two queer celebrities he saw in the mainstream at the time. 

Having grown up in a Christian family in a small South Korean town, Kim found it difficult to understand his own queerness as a child. “I knew I liked boys when I was an elementary student, but I couldn’t really find things (about it). I didn’t even know the word ‘gay,’” he says. Even so, he’s always found K-pop to be somewhat of an escape and feels that the industry has come a long way in its support for the LGBTQ+ community. “I always felt the industry supports the LGBTQ (community) secretly,” Kim says, explaining that, in recent years, he feels that newer K-pop groups have more openly rallied behind the LGBTQ+ community.

As an artist himself, Kim, who is now based in Seoul, notes that creative outlets prove to be a useful medium for expressing his sexuality in a society that isn’t accepting. “I can’t really say I’m gay in society, so I try to speak out in different ways, especially (with) artwork,” he says. Kim notes that even though not every instance of queer imagery within the K-pop mainstream is authentic, the visibility can still help familiarize the public with queerness as a lifestyle. “These days, there’s more crossover, also more experiments with the music, style, and gender. I think people will become more comfortable if people push the boundaries…so I think this moment is very important for LGBTQ culture and rights.”

The genre has come a long way since its early days: Harisu was among the first generation of K-pop stars and the second person in South Korean history to legally change their gender. Later years have seen the inclusion of queer storylines within music videos—most notably K.Will’s “Please Don’t”—collaborations with drag queens like NANA Youngrong Kim and Pabllo Vittar by LE SSERAFIM and NMIXX, respectively, the use of same-sex pronouns in songs like “Oh My God” by i-dle, and eventually the debut of XLOV, a group aiming to break boundaries with their genderless concept.

More recently, the adoption of ballroom culture, including the incorporation of voguing and waacking in popular choreography (eg. “SERVE” by XLOV and “I’m Ready” by Chung Ha) has highlighted the South Korean ballroom community, putting queer dance crews such as Coming Out in the limelight. 

This visibility is helping legitimize queerness in South Korea, says Ramos-Park. “Doing ballroom, you can’t separate the queerness and history from the movements and culture, so whether they intended to or not, there is an inherent participation in queerness and the subsequent culture when K-pop decides to even put it on as a costume,” he says.

K-pop fans internationally can do their part by supporting queer artists within their communities, Ramos-Park continues, noting that oftentimes, the South Korean mainstream is a direct reflection of the Western zeitgeist. Kim echoes this sentiment, encouraging international fans to continue interacting with the genre. “Every year (the industry) is changing a lot, and it’s very exciting,” he says, hopeful that things will continue to progress.

An era of acceptance

In April 2025, JUST B’s Bain made history as the first active K-pop boy group idol to come out as gay. His journey over the last year has been one of liberation. “Over the last year, I’ve learned that true confidence doesn’t come from being accepted by everyone. It comes from accepting yourself first,” the K-pop idol tells JoySauce. Being able to live his full truth in the public eye has made him fearless. “The moment I stopped trying to fit into other people’s expectations was the moment I truly started living. And if my journey has helped even one person feel less alone, then every difficult moment was worth it.”

Similarly to Kim, Bain recalls there being a lack of queer media in South Korea during his childhood. “If LGBTQ+ people appeared in mainstream media at all, they were often treated as a joke, a stereotype, or something controversial,” he explains, sharing that it can make queer Korean youth feel “invisible.” He hopes that openly living as a queer idol can encourage queer youth to be confident. “Seeing someone who looks like you, loves like you, or lives like you can completely change how you see yourself,” he says.

Having spent the last year as an openly gay idol, Bain confesses that there are moments he faces prejudice, particularly as a public figure, but he tries not to respond with anger. Instead, he simply forges ahead, focused on being the best version of himself as both a performer and individual. “Every time someone from a marginalized community stands proudly in the spotlight, it challenges the idea that we should stay hidden,” Bain says. He emphasizes that at times, the discrimination can still hurt, but there’s courage in continuing to move forward. “I think courage means refusing to let that hurt define you.”

The idol expresses similar sentiments to Ramos-Park and Kim, agreeing that the increased visibility of queer culture can help start conversations, even if the visuals aren’t “explicitly political or deeply representative.” However, Bain notes there’s a clear line between performative support and real progress, which happens “when LGBTQ+ individuals are given the opportunity to tell their own stories, create their own art, and exist openly without fear,” he says. “Representation becomes most powerful when it moves beyond aesthetics and becomes humanity.”

As a performing artist, Bain never wants people to underestimate the power music has to bring people together. “One of the most beautiful things about music is that it reminds us how connected we all are,” he says. “We all want the same things—to be loved, to belong, and to be accepted for who we are.”

With a final message to queer K-pop fans who have found the genre to be a safe space, Bain says, “First, thank you. Thank you for continuing to dream, love, and believe in yourselves even when the world makes that difficult. There is nothing wrong with who you are. You do not need to become someone else to deserve love, success, or happiness. I know how lonely it can feel when you are waiting for the world to understand you. But please remember: your existence is not a problem that needs to be solved. You are worthy of love exactly as you are.”

Published on June 29, 2026

Words by Natalia Kabenge

Natalia Kabenge is a music and culture writer and concert photographer based in New York City. As a first-generation Ugandan-American, her musical interests extend to every corner of the world—some of her favorite genres are RnB, Afrobeats, Metal, and K-Pop. She is currently pursuing a major in Journalism and a minor in Japanese studies at The New School, and has had the opportunity to cover talent such as ATEEZ, Pink Sweat$, P1Harmony, and Travis Japan. Instagram: @nataliakabenge, Twitter/X: @talia__michelle