A person wearing a white sleeveless top, beige pants, a patterned bandana, and glasses stands in front of colorful Softest Hard vending machines filled with drinks, channeling stylish LE SSERAFIM vibes.

Softest Hard divulges the making of LE SSERAFIM’s ‘Celebration’

The Vietnamese American DJ and producer breaks down her K-pop debut and why fans want a longer drop in the song

DJ and producer Softest Hard

@Coughs

Florida-based Softest Hard is a Vietnamese American DJ and producer, with roots tracing back to North Carolina and a formative move to Los Angeles at 17 to fully pursue music. Immersing herself in the LA club and festival circuit, she built her foundation as an open-format DJ before carving out her own lane in electronic music, with a self-defined sub-genre she calls “softest hardstyle”—a blend of soft melodies and aggressive, hardstyle beats.

Over the years, she has steadily built momentum through high-profile collaborations and co-signs from some of dance music’s most influential names, with early support and attention helping propel her into wider industry recognition. That trajectory has placed her in creative spaces alongside artists such as Skrillex, DJ Snake, and Diplo, as well as collaborations with artists including Kali Uchis and T-Pain.

Most recently, Softest Hard reached a new milestone with her production work on “Celebration,” the latest release from K-pop girl group LE SSERAFIM. The track marks her first entry into the K-pop space, and also reflects a broader trend of EDM-influenced production gaining momentum across HYBE releases, including recent sounds and teasers from acts like KATSEYE and ILLIT.

Softest Hard spoke with JoySauce about how the opportunity came together, what the original demo sounded like and what she’s learned about herself and from the K-pop fandom.

This interview has been edited for clarity and length.

Daniel Anderson: How did this opportunity come about? Did HYBE reach out to you or was this a song already in your catalog?
Softest Hard: This was already in my catalog. It was actually supposed to be a song for my personal project. It came about because my manager is super locked in with people at HYBE. They were looking for new music, so they reached out to him. At first, he was sending them other records, and they were like, “This is cool, but nah.” Then my manager thought, “Wait, Softest Hard has this one song. Let’s just see what they think.” When they heard it, they were like, “Oh no, this is it. This is the one we need. This one is for the girls.” Even though it wasn’t technically K-pop, they loved it. They didn’t change one thing on the production side.

When my manager told me LE SSERAFIM wanted the song, I was excited, but I’ve been let down a lot in my career, so I didn’t want to get too excited too fast. I just watched it keep progressing, stage by stage, until it finally really came out.

DA: How did the final version differ from your demo?
SH: At first, the demo had Icona Pop singing on it. The lyrics were different, and it was all in English. There were no Korean lyrics at all. And the drop was way longer than what you hear on the final version.

DA: I was going to ask about the drop. Some people wanted a longer or harder drop in the song.
SH: Not just some—I’ve seen thousands of comments from people saying, “Release the extended version.” A lot of fans were asking, “Why was the drop so short?” I’ve even seen reaction videos where people get excited when the drop hits, they start dancing, and then it suddenly stops and goes back into the vocals. The drop on my original demo was probably double that length.

But my management explained to me that this wasn’t being structured as an EDM song—it was being structured more as a K-pop song. I was still getting reacquainted with the K-pop world, so I didn’t really question it. If they felt that structure was necessary, whether it meant more lyrics or a different pacing, then that’s what they wanted. I wasn’t really in a position to say, “Actually, make the drop longer.”

That said, I’m hoping I’ll be able to do an official Softest Hard remix or extended version. We’re waiting on the green light from HYBE, but even if they have other plans, I’d still love to put my own version on SoundCloud or somewhere. I need a version I can play when I’m DJing. When you’re out in the club, people want less talking and more beat. That’s what they want to hear.

DA: There are over 15 writers credited on the track. How does that collaborative process actually work?
SH: I’ve seen a lot of people online saying, “They’re only repeating ‘time to celebrate’—why does this song need 17 writers?” Honestly, before I understood how songwriting credits work, I probably would have wondered the same thing. But now it makes a lot more sense to me.

Icona Pop were the first people to work on the demo. They helped create the original lyrics, melody, and topline, and there were several people involved on their side as well. Then when HYBE got the song, they wanted changes—especially to the second verse—so they brought in their own people to build on it and help finish it.

At that point, you have the original songwriting team from the demo, and then you have another team that came in later. The lyrics were changed a lot, with more Korean lyrics, and the chorus and hook were different too. 

That’s why there are so many writers and composers credited. Everyone who contributed to the song at different stages has to be included. It doesn’t necessarily mean all 17 people wrote the exact final version of “Celebration” that you hear now—it means everyone played a part in how the song was created, whether that was the melody, the hook, the structure, or later lyric changes.

DA: What was it like seeing your name at the top of the credits?
SH: My manager fought hard for that. Usually credits can be alphabetical or buried in a long list, but he insisted my name needed to be first. HYBE was willing to accommodate that. So when I see Korean TV performances and the song title comes up—and right underneath it says Softest Hard—it’s surreal. My name is literally on Korean television. That’s huge.

DA: How have LE SSERAFIM fans responded to you and how does it compare to EDM fans?
SH: Once the song went through review and the credits became public online, the fans were the first ones to find it and start posting about it. They were like, “Oh my God—who is Softest Hard? She’s at the top of the credits.”

Even before the song came out, so many fans saw that I produced it and started sharing my older music. They were saying things like, “I hope this is what ‘Celebration’ sounds like,” or “This is the type of music she makes—I wonder if the new song is going to sound like this.”

The FEARNOTs have been so supportive. This is my first time really experiencing a true fandom from the inside. You can kind of see it online when fans are talking among themselves, but actually being part of it—being in those conversations and having them show me love and support on my own music—has been really special. They love LE SSERAFIM so much that they’ll also support the people who love and support them.

I think K-pop fandoms are super, super fans. They go way harder than what I usually see in America. There are definitely passionate fans here—people who truly support, buy everything, show up to events, and ride for their favorite artists. But K-pop fandoms, especially FEARNOTs from what I’ve seen, operate on another level. It’s almost like it’s their job. They’re online constantly, making sure they don’t miss anything. If something drops, they’re organizing streams, buying albums, voting every day, promoting every release—it’s nonstop.

DA: What was your reaction to finally seeing the song with the full music video and visuals?
SH: Honestly, I couldn’t believe it. I was right there with all the other fans, sitting in front of my TV waiting for the premiere. What I really love about LE SSERAFIM is the way they approach everything—the choreography, the visuals, the music videos, the styling. They’re not afraid to try new things or step outside of what people might expect. It doesn’t always have to be cute. They’re willing to get weird, dark, bold, or experimental, and I really respect that.

When I first saw the music video, I just thought it was so cool—especially the message they were trying to convey, which I really related to. Their whole identity around being fearless and powerful really stands out. Even the Frankenstein character in the video—I loved that concept. He looks strange or scary on the outside, but deep down he just wants empathy and acceptance. I think a lot of people can relate to that.

I also appreciate that they touch on topics like mental health. In the teaser, one of the members seemed to be dealing with something internally that the others couldn’t see. To me, the monster represented what she was fighting inside. Even if her team couldn’t fully understand it, they were still there for her, supporting her and helping her through it.

DA: Can we expect more K-pop collaborations from you in the future?
SH: I hope so. That’s really where my head is at right now. I’m establishing myself more as a producer. Before, I was making my own music, but I was more known as a DJ-producer. Now I’m stepping more into the producer side of things. I’ll always want to perform and DJ, but realistically I’m not going to DJ forever. I still want to have a strong place in music long term, and producing is a big part of that. Even if I’m not out performing someday, I still want to be creating records. That’s why collaborations with K-pop artists would be amazing. Hopefully HYBE sees that the song is doing really well and thinks, “Who else needs Softest Hard?

DA: What has this experience taught you about yourself or your artistry?
SH: It's been life changing. There were definitely so many times when I thought, “This isn’t where I want my career to be.” I’d ask myself, “Am I washed? I’ve been doing this for so long—why hasn’t it popped the way I wanted it to?”

But I’m someone who is always going to keep trying. This is something I love, and it’s something I take seriously. I’ve dedicated a whole decade to this, and I’m not going to settle for nothing. I know what I’m capable of, and my fans who have been there since the beginning—we all deserve moments like this.

What I learned is that I’m a fighter. If people try to close the door on me, I’m going to kick it down. We’re stepping into spaces where we’re not usually expected to be, making music that doesn’t always fit neatly into one genre, doing different things, and breaking norms. More than anything that I never give up on myself.

Published on May 20, 2026

Words by Daniel Anderson

Daniel Anderson is a disabled Chinese American adoptee based in Seattle. His freelance writing specialties include K-pop, entertainment, and food. He believes that any restaurant can be a buffet, and the key to success is to take a nap each day. Follow his adventures on Instagram @danzstan.