Nintendo store with Mario sticker out front and lots of red displays.

San Francisco is getting its own Nintendo flagship store

Gamers will get a West Coast counterpart to the iconic New York storefront.

A Nintendo store in Japan

Luke Galloway on Upslash

Nintendo is building out its warp pipe to the West Coast with its new brick-and-mortar store, Nintendo San Francisco, set to open on May 15. Located at 331 Powell St. in Union Square, this highly anticipated flagship marks only the second official Nintendo store in the United States, following the iconic Nintendo store in New York.

Much like its East Coast counterpart, Nintendo San Francisco will be a treasure trove for gamers, offering exclusive merchandise, collectibles, apparel, home goods, and, of course, the latest Nintendo games and consoles—all packed into a space bursting with Super Mario, The Legend of Zelda, Pokémon, and other fan-favorite franchises.

To celebrate the opening, Nintendo is hosting a Super Mario-sized grand opening event, with reservations required for entry (details coming soon). Plus, one lucky fan can claim the ultimate golden ticket in the My Nintendo: Nintendo San Francisco Sweepstakes. The sweepstakes will send a winner and two guests on a three-night, four-day adventure to the Bay Area, complete with flights, accommodations, and a VIP tour of the new store.

Published on March 13, 2025

Words by Daniel Anderson

Daniel Anderson is a disabled Chinese American adoptee based in Seattle. His freelance writing specialties include K-pop, entertainment, and food. He believes that any restaurant can be a buffet, and the key to success is to take a nap each day. Follow his adventures on Instagram @danzstan.