
JoySauce and Cineverse’s Matchpoint to launch AA+PI streaming channel
The channel will feature original content as well as some of your favorite AA+PI shows and movies
Words by JoySauce
The JoySauce universe is growing.
Entertainment studio Cineverse’s streaming licensing service Matchpoint is teaming up with JoySauce to bring you more American Asian content.
This partnership will expand into a standalone streaming service, set to launch later this year, which will include a branded JoySauce subscription video-on-demand (SVOD) app, and later, a free ad-supported streaming TV (FAST) channel targeting both the AA+PI community as well as viewers interested American Asian content, according to Variety. Cineverse will distribute these on all devices, offer access to other streaming platforms, and handle licensing JoySauce content to other streaming platforms.
“Cineverse is the proven expert we need to make our streaming goals a reality,” JoySauce founder Jonathan Ng Sposato tells Variety. “As a one-stop shop for licensing, tech and advertising, Matchpoint allows us to focus on creating the content that we want to bring to our audience, and fill a void that currently exists for premium American Asian streaming programming. We look forward to Cineverse being part of our journey to super-serve an audience that is hungry for original and entertaining shows curated specifically with it in mind.”
In the Variety piece, Cineverse’s head of partnerships Marc Rashba adds, “The content JoySauce is curating is important, timely and fills a need in the marketplace. We expect our distribution partners to be excited for the opportunity to reach a young and engaged audience through JoySauce across all of their platforms and channels.”
Matchpoint will “license, monetize and distribute JoySauce’s full library of original dramatic shows, reality series and more, as well as with third-party content for which JoySauce holds streaming rights.” according to Variety.
Here’s some of the content you can expect from the streaming channel:
Mixed Six
In this JoySauce original, six mixed-heritage couples open up about their meet-cute moments, what it was like introducing their families, and the joys and complexities of growing up American and Asian.
#VeryAsianConversations
Prominent social movement catalyst and Korean American newscaster Michelle Li, who has turned a racist event into the national #VeryAsian phenomenon, sits down with JoySauce for a bite-sized series on relevant Asian American issues like transracial adoption, reclaiming Asian names and combating anti-Asian hate.
Kim’s Convenience
Starring Simu Liu, Kim’s Convenience tells the hilarious and heartfelt story of the Kim family, Korean Canadian convenience store owners who have worked hard to give their now 20-something children, Janet and Jung, a better life. This award-winning comedy finds laughter in the trials of running a literal mom and pop shop, while the younger generation comes of age straddling cultures old and new.
Jimmy O. Yang: Good Deal
Performed live at the Neptune Theater in Seattle, comedian Jimmy O. Yang covers hilarious interactions with immigrant parents, his thoughts on Matt Damon and whether ghosts will haunt one-bedroom apartments.
Project Gutenberg
This award-winning Hong Kong thriller follows a counterfeit artist whose past draws him into a high-stakes police investigation. Written and directed by Felix Chong (Infernal Affairs) and starring Chow Yun-fat (Crouching Tiger, Hidden Dragon).
Bulge Bracket
In the high-intensity world of mergers, acquisitions and IPOs, recent B-school graduate Cathy Lee (Jessika Van) begins her career at a prestigious New York investment bank. Similar in tone to HBO’s Silicon Valley or The Office, this ensemble dramedy finds humor in high-stress situations at the office, as it explores the costs of climbing the corporate ladder while not losing one’s identity.
Published on January 28, 2025
Words by JoySauce