How Chris Quintos Cathcart brings representation to the big screen
Her company, Unapologetic Projects, funds underrepresented voices and authentic stories in filmmaking, like Sean Wang's "Dìdi"
Words by Chelsea Lin
There’s a lot about the entertainment industry that’s sexy—and there’s a lot that happens behind the scenes that involves mostly meetings and money. And it’s the unsexy meetings and money that get movies made.
Thankfully, Chris Quintos Cathcart put aside her ambitions for acting when she fell in love with the business of making movies—not only creatively, but financially and logistically. Quintos Cathcart launched Unapologetic Projects to fund underrepresented voices in filmmaking, helping make the kind of projects she’d always dreamed of performing in a reality.
Most recently, Unapologetic Projects funded a little project called Dìdi, Sean Wang’s incredible coming-of-age story from the perspective of a Taiwanese American teen. We caught up with Quintos Cathcart to discuss what led to the launch of Unapologetic Projects, what’s needed to increase the pipeline of Asian American creatives in entertainment, and what they’re working on next.
This interview has been edited for clarity and length.
Chelsea Lin: I'd love to hear in your words a little backstory on Unapologetic and your personal career in the entertainment industry.
Chris Quintos Cathcart: So, I started as an actor in high school, and I really thought that that's what I was gonna be for the rest of my life. But because I was an immigrant’s daughter, I was like, “Well, that's insane.”
CL: That's so sad.
CQC: I know, I know. I'm glad it's changing. So I kind of botched my audition at Juilliard on purpose—it was definitely a self-sabotage move. Whatever. Anyway, I ultimately chose to go to college in upstate New York, and kind of acted a little bit there, but also the theater department was like five people big, and I didn't like the head of it. So I kind of dropped out. After college, I had this really sh*tty, sh*tty job…
CL: Doesn't everybody have that job?
CQC: Yes, exactly. It was a rude life awakening. I was like 25, and I thought, “Oh my god, what is it that I really want to do?” It’s always been theater. So I went back to the theater in San Francisco and did a bunch of indie theater. I got to work at the Magic which felt like a career highlight. And then because San Francisco is the way it is, and maybe because I'm from there, I was like, “I'm just gonna start my own sketch comedy group.” I started one, and then I realized probably about a year or two after doing it, that if I wanted this to be something more than a hobby that I'd have to move to LA. So I moved to LA, and then I did a bunch of stuff: I wrote for a CBS comedy showcase, I met a bunch of people, I had a commercial agent. I felt like I was doing it, even though it's hard to say what “it” means. And then it was really when I had my second kid that I thought, “Oh my god, this is still really powerless.” It felt like I was still kind of waiting. With the birth of my second I realized two things: One, that I had no more time; and two, that the money my husband happened to be making as this tech entrepreneur exec, it was also mine. So I could do whatever I wanted with it. Really it took me having that second kid for me to really own that even though it had been a long, long time that he'd been successful. He had never said anything about that. Of course, it was just my own baggage.
CL: It’s really hard as a woman with your own ambitions and your own, I don't know, barometer of success to come to that realization. And also the world is set up to treat motherhood as an unpaid but incredibly exhausting job forever.
CQC: Totally. And, also as a creative, motherhood is also very creative. You can kind of get lost in it. You know what I mean? Especially the first couple years, you think, “Do I really want to be doing an Amazon commercial audition, or should I just play with my kids for two hours?” Yeah. It’s a good trap, that motherhood [Laughs]. But exactly what you said, I think especially with me and my husband…We met in college, and so I always hold dear that ambition is one thing that we had in common. A mutual value and goal.
It was really hard, especially as a creative. All the people who were encouraging me to use our money were my white straight guy friends, saying, “Just buy a part for yourself. That’s what everybody does. That's literally how anybody makes it.” And I was like, “I don't know what that means. I have no idea how that would even work or happen.” But that's kind of what I started to do. I was like, “Okay, well, I guess I'll just ‘buy a part’ for myself, whatever that means.” I started with trying to find Filipino American filmmakers and seeing if I could finagle my way in there. I couldn't—I couldn’t find any. I found one or two, but they just weren't at that level, where they're just cranking out roles right and left.
CL: And how long ago was this?
CQC: I went to Sundance in February 2020. Because I was like, “I'm gonna look at the finish line, and I'll work my way back.” And then of course, COVID happened.
So I joined a film fund called Gamechanger with Effie Brown heading it, and that's how I got on this project The Inspection. I doubled down my investment on it because I really, really believed in Effie and what she was doing, and the film felt just so right. And then when it debuted at TIFF, that's when my friend Tyler [Boehm], who had been in film finance, approached me about starting our own thing, because now I'm, not a proven entity, but at least not a fly-by-night actor who's going to make a movie and then run for the hills. So that's how we got started.
It was when I was networking to figure out where I could “buy this role,” I also figured out that this job was awesome. I just didn't know, coming from the other side, that the business part of it would be so appealing—just meeting a bunch of people, meeting writers and directors, reading a million scripts, reading books…It hadn't occurred to me that this was something that I could pursue.
So basically, then Tyler and I started Unapologetic in January 2023. We just have this really great partnership. Obviously, he's been in film finance for a much longer period of time, but working in the business side of things has really helped me to keep my edge. He would ask how it's going, and I would tell him, I feel a little feral. I hadn't been chained to my email, and I didn't have the whole office thing down really. I’d been in basements in Berkeley, doing gender-queer Romeo and Juliet. Just weird sh*t.
CL: I would watch that.
CQC: The best part was that when I said that to him, that I felt a little feral, he was like, “I think we should protect that about you. Because you're making choices from somewhere else that's different.” And even though starting a business with someone is worse than marrying them, when he said that, I was like, “Thank God I made the right move on this partnership.” What an amazing thing to hear: Protect your outsider energy.
We're looking specifically for underrepresented creators who are telling authentic stories, and we found Dìdi, and that hit the bullseye for what we want to do. I'm just so proud. And the fact that it happens to be this great Asian American movie that I hope becomes part of this coming-of-age canon…It's the movie that—everyone says this, I'm sure—but it's the movie that I wish I’d seen, I wish my brother had seen, growing up in the Bay as an immigrant’s kids. It honest-to-God feels like the universe is like, “You're doing it!"
CL: You deserve that, everybody deserves that moment, at least once in their career. Did Dìdi fall in your lap? Did you find this somewhere? How did this come about?
CQC: I put that to Tyler. He is just a dogged producer. So we got it at Sundance that year, from an agent who worked at CAA, and we really liked it. And then, this was so funny: We couldn't find anyone attached to it because that agent left CAA and ended up taking a break, but we were like, “What the f*ck?” So then Antigravity Academy and [founder] Carlos López Estrada’s team will tell you, from their side, where we've been chasing it, they got this email from Tyler out of the blue that was like, “We'd like to give you money to make your movie,” and they literally were like, “Are these people serial killers?” You don’t just get an email like that. So, yeah, we met Sean [Wang] and was just so bought into his vision. Just talking to him, you feel like this is not his first rodeo. He’s got clear ideas about how he wants things to be, he has a leadership quality to him, and he was just easy to talk to and very cool. He's just someone you'd want to hang out with for months on end, years on end.
CL: He seems amazing. We ran a story about him a few months ago, when his short film Nǎi Nai & Wài Pó was nominated for an Oscar, and he just seems like a super cool guy, a visionary.
CQC: He’s also just really humble, and yeah, a visionary at the same time. When I talk to filmmakers, especially when you're at that stage where it's like, “Oh, I love your script,” to me, I just want to know that I can write you a check for $1 million and you're not gonna crash this entire Titanic. It's a big deal right? I want you to be in charge. I don't want to have to check in on you, I don't want to have to do any of that. And even though he's so young, he just has that aura to him.
CL: You mentioned looking for Filipino stories early in your career—what sort of steps are you taking to uplift specifically Filipino creatives now? Are you finding that there are more people out there doing this and making it work?
CQC: That’s a really interesting question, because the pipeline is obviously so broken. And what I found, not just for the Filipino community but for a lot of different communities, is that they’re just not ready to be greenlit.
CL: We need more incubator sort of spaces, educational opportunities.
CQC: Totally. And it's probably like myself, when I was 18, I couldn’t go to Tisch. Are you f*cking kidding me? That’s part of the gap. Antigravity has a screenwriting incubator [for first-time filmmakers], and I helped launch that. I am really digging into the Filipino community, and I've found a bunch of different organizations. One is called A Bunch of Savages—they did a short film competition that I also supported. I'm just trying to support people who have ideas that are ready to go in that pipeline. But it's like, where do you insert yourself? I'm trying different things and seeing what happens.
CL: That’s great. Do you guys have any other projects after Dìdi that you can talk about?
CQC: Yeah, we're gonna do our first documentary with Fisher Stevens, and it's directed by this woman named Jennifer Tiexiera. It’s kind of a sports documentary about a guy who grew up in East LA in the ‘50s, and he kind of was heading towards a gang life, but then found kickboxing. Fast forward and he becomes the stunt coordinator of the moment in the ‘70s, like he becomes like the fight guy. He’s worked with Bruce Lee, he’s worked with Jackie Chan, and one of the other executive producers on the project is Keanu Reeves, who idolizes him. He happens to be half Native American, and his wife is also Native American, and they have this really great love story. To me, it's like we just need Native American stories like anytime, really, anytime. And this one really spoke to me. We're going to start shooting at the end of summer.
Published on September 4, 2024
Words by Chelsea Lin
Chelsea Lin is JoySauce's Seattle-based managing editor and a lifelong storyteller (read: loudmouth). She loves memoirs, bold patterns and bright colors, travel (armchair or otherwise), and dessert—always dessert.