South Korean singer Gsoul in a black suit, holds one hand at his neck, against a light blue background.

GSoul is reintroducing himself to the world

The South Korean singer-songwriter reflects on wrapping up his North American tour, creating music in abundance, and more

Gsoul recently concluded his North American Pretty Lil Thing tour.

Courtesy of Gsoul

Words by Eric Diep

GSoul hasn’t toured North America in two years. So when he embarked on the Pretty Lil Thing Tour to support his new single “Window Pane (Pretty Lil Thing)” earlier this summer, it was a chance to not only promote the record but to have his fans feel his music again. GSoul has remained a staple in Korean R&B since the release of his first EP Coming Home in 2015, setting himself apart through his undeniable voice and smooth R&B melodies. He is the opposite of the toxic R&B movement, too frequently characterized by bad-faith relationships and saying honest things with no remorse. He’s been penning songs about love from all angles: uncertainty, heartache, passion, and adoration. Whether you became a fan of GSoul through his days with JYP Entertainment or under the guidance of Jay Park with H1gher Music as his other stage name, Golden, inspired by the Jill Scott song, each iteration of him feels refreshing, like he still owes his “soulmates” a reason to keep believing.

His Dallas show, which I attended, happened to be Father’s Dayand also his birthday. It brought a diverse crowd of young and old R&B lovers, blanketed by GSoul’s comments about being glad to be here. He announced on social media that “unforeseen circumstances” and “transportation issues” forced him to cancel his Houston and San Antonio shows in the days prior. “I feel very blessed,” he told the supportive crowd. “It’s been a journey to get on this stage from the last show. But I am here. Thank you.”

GSoul needed encouragement, and his fans gave it to him, knowing that he probably went through hell to just sing for them. People sang hits like “Better,” “Excuses,” and “Can’t.” They sang “Happy Birthday” and celebrated through warmth and connection. By this point of the tour, “Window Pane” was nearly memorized by his fans, giving a tender performance that had everyone in their feelings. To show his appreciation, he did an encore and gave out his phone number for fans to call/text him. 

It’s more than two weeks after the tour ended in June when GSoul speaks to JoySauce over Zoom from Atlanta. He reflects on the last stop in Seattle, reconnecting with AOMG producer and H1gher Music co-founder Cha Cha Malone, who came out to the show. Afterward, they hung out over a few drinks at Malone’s Thai restaurant Bangrak Market. “Always good energy, good love. Wherever he goes, I think he has a great time,” GSoul says.

GSoul has since teased a “Window Pane” remix, though he’s kept the featured guests a secret for now. He also announced a new merch website, where you can grab exclusive GSoul 2024 Tour merch at gsoulstore.com. In our interview, GSoul opens up about his favorite song to perform live, his meaning behind being a messenger, how he ended up at his new label home, EP Entertainment, and the last time he listened to Scott’s “Golden.”

This interview has been edited for clarity and length.

South Korean singer Gsoul stands in a black suit with his hands over the bottom half of his face, against a blue background.

Gsoul first came onto the music scene in 2015.

Courtesy of Gsoul

Eric Diep: What were some of your favorite moments from The Pretty Lil Thing Tour?
GSoul: Being back on stage. It’s been a minute. To have met with my fans who came to my last tour and told me they had come back, that was cool. I don't know about every artist, but many artists have anxieties whenever they announce anything. Are people going to show up? Are people going to support you? Are they going to like it? I looked at this as my promo tour for my new single "Window Pane (Pretty Lil Thing)” and as the tour went on, I noticed people started to know the words.

ED: You talked about the road being tough. How did you find ways to maintain your physical, mental, and spiritual health?
G: Pray and sleep. I tried to make sure I got some good sleep. At least a few hours so that I have my voice.

ED: What’s your favorite song to perform live?
G: "Never Would Have Made It." That's one of my favorite songs. I like doing "Natural" these days. I go through these phases. Sometimes I feel like "Love Me Again" is the one I love performing. And for a while, "Tequila" was fun. And "Better," I didn't know people would like that song as much as they do. That's a good song. I like most of my songs, thankfully.

ED: There was this moment on stage that touched me because you were reminiscing about your late father before performing “Superstar.” Can you elaborate on that story?
G: I think I talked about it because it was on Father’s Day. I found out that my dad didn't want me to become a singer quite recently. My mom told me a few years ago. I didn't know he was against me going into this business. I see why as I get older. But I played my first EP, Coming Home, for him when he was going through treatments and not well. And I played this song called "Superstar." It was a random song and he started crying as soon as he heard the song. It's a dance song. It's fast. He's crying like crazy. [He's like], “I didn't know you could sing. I didn't know you could sing so well...” And, that moment stayed with me to this daywhenever I think of my father, I'm extremely thankful that I got to share the moment.

I had to grieve for like the whole year. During the pandemic, I didn't get to do it then. I went straight back to work after the funeral. Before the funeral, I didn't have time to process that at all. I don't like to talk about it in public, but since it was Father's Day and the birthday thing, I couldn't help but think if my dad could've seen thatme being on stage in Texas somewhere. That's why I decided to share the story.

ED: As a Korean R&B artist, were there any singers you looked to growing up?
G: There are many great singers and great musicians. I mean obviously, J.Y. Park was one of the first Korean artists I watched on TV. I thought he was fascinating. I got kind of obsessed with his stories and his styles. It was very fresh and new at the time for me. Isora, I sang one of her songs on The Voice Korea. She's an amazing singer-songwriter that I love.

ED:  What about American R&B? At the show, you did a cover of Luther Vandross.
G: Yeah, he’s one. Rest in peace. I always say Mariah Carey because she introduced me to R&B music, me and my generation. Boyz II Men. Mary J. Blige. Usher. Amy Winehouse. Sade. I'm still a part of this generation that remembers all the transitions from cassette tape to [CDs] and all that. So I feel very privileged to be part of the generation that remembers that era. R&B music was not just American music [back] then. Especially when I was growing up in Korea, it was a very dominant, global genre.

ED:  Why did you want to get into R&B? I think a lot of Asian artists want to do hip-hop and want to become rappers.
G: I would like to be a rapper if I could rap. Maybe I’ll practice.

I never really thought of it as getting into R&B music. I always loved singing, and I remember the reactions from family members I would get every time I sang. I knew singing was something that I could do to impress people. Even as a kid, I guess I thought that. There was this telephone signing competition, audition type of thing. I would try out for things like that. I auditioned for the JYP open audition when I was 13. That was a big one. So that's how I got into the business.

ED: One of your openers, Ethan Low, was recently on a podcast. He called you “humble,” “generous,” and “welcoming.” How did you discover him?
G: It was the touring agency’s idea. They sent me his [music] link and I thought he was cool. We linked up and got along. Just a very chill and cool dude. We had some fun moments.

ED: He said he was a fan of the Hate Everything era and the Blue Tape compilation. He also said you were so open to allowing him to pick your brain. What advice did you share with him?
G: I don't like giving advice. I just love to share ideas, if there's something that we both are interested in. I think we talked about singing by itself for a little while. I just told him about singing, how I get nervous, and the types of warming up.

ED: Do you think there's value in participating in singing competitions for artists? You won Amateur Night at the Apollo and The Voice Korea.
G: It depends. As long as you know exactly what you want to get out of those types of opportunities. Not to sound cliché, but as long as your heart is in the right place, I think do it. Do it with your genuine intentions.

For me, it was a little bit rebellious to join the audition singing competition program. But it came out to be one of the best times and one of the greatest lessons.

ED: So, “Window Pane,” I want to get into the single. One thing that stood out to me was when you were talking about the single, you were saying that you’re not in a creator position. Now you’re in a messenger position.
G: I’m back in it.

ED: Finally back to being a messenger?
G: No, no I’m back to being both. I started writing a lot more. I started feeling inspired to create more because I didn’t feel that for a long time. I didn’t have anything to say to the world, to myself, to anyone. I think that’s why I started answering that question by saying I think I consider myself to be more of the messenger than the creator. Because I had to use my voice in some type of way, I had to be something. So, if I couldn’t create I had to at least deliver different messages that I wanted to deliver the right way. The most beautiful way I can make it. But now I started writing again, I have some new songs that I’m excited about, finally.

South Korean singer Gsoul stands in a black suit, with one hand on his head, against a blue background.

Gsoul previously performed under the stage name Golden, after the Jill Scott song of the same name.

Courtesy of Gsoul

ED: So, break it down for me. How does that work for you? “Window Pane” is a song about lust and longing. How long did it take you to finally come up with the lyrics and start writing “Window Pane”?
G: Well, “Window Pane” was written by a songwriter named P. Wright. It was written three years ago. My manager, Joseph Kelley, kept the song for the whole time. And when I got to the States it was one of the songs that was waiting for me. And it took me very long to finish that record. It usually doesn't take that long for me to just record a song. But for some reason something would always pop up, something would happen that I couldn't get the song done.

I finally got it done in New York. I think it was last year in wintertime. There are many episodes attached to this damn song, so that’s why I have a very interesting relationship with this song. But the tour made me fall in love with the song.

ED: Why did you choose to sign with EP Entertainment?
G: I’ve known them since before they were a label. I have a long history on my end. And I remember some of their first artists. It was a lot of memories, especially with both my managers, Joseph and Victoria Cannon, and this other writer, Greg Rooney, and we started writing together. And then we just clicked. We became this writing team. So we wrote a lot of songs that never came out. I’m going to get to some of them, I’ll make sure I release at least some of them! I wrote before, but getting into the studio with them helped me get into this writing thing.

ED: What’s the story behind meeting your management team?
G: Through my vocal coach, Ron Grant. I would always go to his open mic bar on Sunday nights. And my vocal coach, I guess called my manager, Joseph, to come out and check out whatever I was doing. He came out with Victoria and Greg, and the whole team. He always tells this story, but the only thing I remember is he was in the bathroom and he couldn't hear me sing or something like that. He would always make sure he got that out, not that I was great, but that's how we met for the first time.

And then a week later, if I remember correctly, we got together in the studio in Manhattan right by the Times Square Church. Went up there, nothing was set up, nothing was plugged in or anything. So, he looked pissed. I’m meeting with this producer or this person that my vocal coach introduced me to and all these great songwriters. And I’m like, “OK, I’m all warmed up to sing.’’ We had to just go home that night. Then we got together again and started writing at JYP Studio back then. So that’s how we met.

ED: How are Kim Ji-hyun, GSoul, and Golden different?
G: I would say those people are different. Not only that, even GSoul got a bunch of people [in his head] that I don’t even recognize sometimes. I’m just kidding. They’re three different people that I got to meet as I got older.

ED: When’s the last time you listened to Jill Scott’s “Golden”?
G: I think last week.

ED: What sparked you to listen to it again?
G: I was right here at the gym. It’s one of those things that makes you feel good! Like, golden.

Published on August 22, 2024

Words by Eric Diep

Eric Diep has written for Billboard, Complex, Vulture, HipHopDX, and XXL. He is a freelance journalist based in Dallas and loves shumai.